

An analysis from BuzzFeed News found that NowThis News was the most popular left-leaning site on Facebook between 20 along with Occupy Democrats, it accounted for half of the 50 top posts on Facebook. NowThis News' videos are primarily emotion-driven in order to generate views and shares.

In April 2023, it was announced that NowThis would be spun off as a separate company from Vox Media. Following an external investigation, he was removed from the company. In June 2020, numerous accusations of sexual misconduct were levied at NowThis associate producer Jackson Davis after being retweeted by Alexandria Ocasio-Cortez. Former Channel 4 News head of digital Jon Laurence joined as deputy editor in January 2018. As of April 1, 2017, the channel had stopped posting videos to the channel. On March 17, 2017, NowThis News took over the YouTube channel Seeker Daily (previously known as TestTube) as a campaign to launch the network on YouTube. In 2016, NowThis joined with The Dodo, Thrillist, and Seeker to form Group Nine Media, which was acquired by Vox Media in February 2022. As of 2013, NowThis News produced about 50 segments per day and received about 15–20 million views per month. Between 20, the editor-in-chief was Edward O'Keefe, who previously was the executive producer at ABC News Digital. It was announced that this funding would be used to launch more focused channels. By this time, the company said that 68% of its audience were millennials between the ages of 18 and 34.
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On December 8, 2015, NowThis News raised $16.2m in Series D funding. Behind the scenes of Joe Biden being interviewed on NowThis News in 2016
